May 5, 2017

Comic book movie marketing

Comic book movie marketing

Today, a comic book movie that I’m really looking forward to is coming out. I’m not going to get to see it immediately, I don’t think, but it doesn’t matter. Trailers, retail tie-ins, word of mouth, you name it, has kept it in the public eye for probably most of the two years or so it’s been in production.

I am of course referring to Guardians of the Galaxy, Vol. 2. Even if you weren’t a huge fan of the first one (which was excellent), I doubt you could walk outside your house in a major metropolitan region of the United States without seeing a poster, or turned on your TV without seeing a member of cast being interviewed or talked about.

But hey, did you know that there’s another comic book movie opening in just under a month?

If you’re a Wonder Woman fan, you definitely do. You’ve been waiting for this movie a long time (maybe even decades). You follow the official promotional accounts on social media (maybe even following Gal Gadot as well), you’ve watched the trailers, maybe even seen one of them in front of one of the few movies they’ve been shown.

But if you’re not? And you don’t know a Wonder Woman fan? Maybe, maybe not. The fact is, the Wonder Woman movie isn’t being as heavily promoted as other tentpole movies. The article points out how Warner Brothers put up more than ten times as many YouTube shorts and promotional clips for Suicide Squad as Wonder Woman. The trailers aired before more movies, etc. One can argue that Wonder Woman is a bigger name than Suicide Squad. Fair enough. But Warner Brothers is already promoting the Justice League harder than Wonder Woman, and that movie won’t be out until November. Why?

Over at Grok Nation, they have a discussion about some possibilities. I have my own guesses. I think they’re scared to put 100% into promoting the movie, because they’re still not sure that a woman can open a comic book movie. I’m sure there are smart people at Warner Brothers aware of the irony that by not promoting the movie to the same level of other superhero films they are only increasing the chances it won’t perform as well. But obviously, those people aren’t the ones winning the argument.

As a fan, I know it’s coming, I talk and write about it, I’m very excited. I hope that others feel the same. I am not paid by Warner Brothers to promote their films (as my review of Batman v Superman makes clear…) I just want to see great stories with my favorite characters. And I know how much is riding on this Wonder Woman movie (far more than is riding on the Guardians of the Galaxy movie, which is all but guaranteed to make all the money in the world). If this movie fails to live up to commercial expectations, it will confirm all the naysayers and their sexist attitudes. Marketing doesn’t guarantee a hit, but it helps. And it’s too bad that Warner Brothers is too worried to put the same effort into Wonder Woman as their male-led films.

I hope Wonder Woman is a great movie. I hope that it’s thoroughly entertaining. And I hope that one way or another, everyone who would enjoy seeing the movie finds out about it.

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Categories: movies 
Tags: Wonder Woman  marketing